Accounting Leads Are Overpriced
Are you a chartered accountant, management accountant, CPA, tax accountant, or even a financial planner? Do you purchase accounting leads from accounting lead generation websites such as incentAclick?
I’m going to let “the cat out of the bag” and let you know why these leads are overpriced and how you can generate your own accounting leads at a fraction of the cost.
There are dozens of accounting leads sites that draw visitors to their site, collect their information, then repackage and resell that information as a sales lead to accountants like yourself. You gladly pay these websites between $5 and $100 for each accounting sales lead because it is profitable for you and generates a lot of new business.
But, you should know that what you pay between $5 and $100 for these websites pay just 5 cents to $1 for. So, in essence they are a “middle man” collecting information from prospects and selling it to you. They draw visitors to their sites via “pay per click” advertising like the Google Adwords system. They place ads in the “sponsored results” sections of search engines. That’s how they get the information that they turn around and sell to you at a steep markup.
You don’t have to pay this steep markup for accounting sales leads. You can use the same system that they use. All you need to do is first set up a website for your accounting business. These days a professional looking website can cost you under $100. That’s a one-time fee. When you have your website ready, you sign up for Google’s Adwords services and place ads in Google’s search results. Your ads will show whenever people are searching for accounting services. You pay only when someone clicks on your ad. And, of course, that fee from the click will be remarkably lower than what you would pay a middle man to gather those prospects for you.
It’s easy and you’ll pay a lot less for the same accounting leads that you are accustomed to receiving.
Tino Buntic created http://www.trade-pals.com to provide free sales leads, including accounting leads to business professionals across North America, including CPAs, chartered accountants, Management accountants, tax accountants, and financial planners. TradePals is a directory of business professionals ins major cities across the United States and Canada, including New York, Chicago, Boston, Toronto, Vancouver, Montreal, Dallas, Colorado Springs, Phoenix, Las Vegas, Albuquerque, Seattle, San Diego, Boise, Toledo, Raleigh, Jacksonville, Miami, Nashville, St Louis, Kansas City, Ottawa, Des Moines, and Atlantic City. Create a free professional profile to have sales leads come to you.
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March 23rd, 2010 at 6:33 am
I have a question for the community. Most lead providers get their leads from online quote request and then they resell them like 4 or 5 times. I’ve been burned like this a few times already so my question is, how about telemarketing to generate insurance leads? I’ve heard good and bad things so if anyone has any feedback please let me know your thoughts before I spend even more money testing things out.
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